JEFF MOLANDER – Entrepreneur, Author, Globally Syndicated Writer, eCommerce
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Jeff Molander is the authority on improving digital marketing’s business return. He’s an accomplished entrepreneur having co-founded what is today the Google Affiliate Network and search marketing division of Publicis Groupe. Jeff is adjunct marketing professor at Loyola University’s school of business. He lectures privately to companies like Brazil’s energy company, Petrobras and public audiences across the globe. And his new book, Off the Hook Marketing, arrives in early 2011.
Jeff warns business leaders that “if you’re only using social media to get attention you’re missing the real opportunity –- to generate leads and sales too.”
Jeff advises organizations that want more tangible results from Web marketing. Audiences come away from his engaging presentations with clarity on how to create more profitable outcomes using a practical, familiar approach to new digital tools like Facebook.
Uniquely, he focuses on re-aligning the goals of employees and agencies to better serve the organization. He’s been helping entrepreneurs, investors, ad agencies, multi-channel retailers, educators and government agencies make better investments in digital advertising and e-commerce since 1997.
Jeff is a globally syndicated writer appearing at the UK’s eConsultancy, Shop.org and his own JeffMolander.com, InterviewsWithInnovators.com. He’s veteran business podcaster, spirited Web video publisher and a regular, sought-after speaker at a variety of conferences and academic functions including ad:tech, the Direct Marketing Association, The National Retail Federation (Shop.org), Electronic Retailing Association and a variety of academic institutions such as the University of Chicago’s Booth School of Business.
He is regularly published in a variety of news, financial services, advertising and marketing journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, SeekingAlpha.com, Internet Retailer Magazine, Catalog Success Magazine, DM News and is a regular columnist at Target Marketing Magazine.
Jeff also guides a handful of early stage companies and is an investor and board member of Calgary-based Shopster.com, a network of wholesale dropshippers and eCommerce retailers.
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