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CHRISTINE CLIFFORD Best selling author, sales and marketing expert speaker; cancer survivor

Christine’s vast corporate experience taught her how to market and sell products, services and herself. Now, she shares that message with others.

Christine Clifford has definitely cracked “the glass ceiling”. At the age of 40, she was Senior Executive Vice President for SPAR Marketing Services, an international merchandising and information services firm in Minneapolis, Minnesota.

As the top salesperson in the billion dollar service industry for over eight years, Christine was responsible for accounts with Kmart, Toys ‘R’ Us, Walmart, AT&T, Mattel Toys, and Revlon, among others. Taking her company from a million dollar per year loss to over $54 million in sales, Christine signed the largest contract in the history of her industry with Procter & Gamble, doubling the size of her company overnight.

Best Selling Author

Diagnosed with breast cancer in December of ’94, Christine went on to write eight award-winning books of her story in her best sellers including Not Now…I’m Having a No Hair Day and YOU, Inc. The Art of Selling Yourself. Let’s Close a Deal! Turn Contacts into Paying Customers for Your Company, Product, Service or Cause.

Christine’s book, You, Inc. The Art of Selling Yourself (Warner Books, March, 2007) was named a “Notable Book of 2007” by the American Booksellers Association.

Christine Clifford‘s 8th book Let’s Close a Deal! Turn Contacts into Paying Customers for Your Company, Product, Service or Cause, solidified her place as one of the world’s leading authorities on the art of sales and negotiation. She’s excited about helping your organization make more money and grow your business.

Other books by Christine include Not Now…I’m Having A No Hair Day! ; Our Family Has Cancer, Too! ; Cancer Has Its Privileges: Stories of Hope & Laughter ; Your Guardian Angel’s Gift ; Laugh ‘ Til It Heals: Notes from the World’s Funniest Cancer Mailbox; and The Clue Phone’s Ringing… It’s for You! Healing Humor for Women Divorcing. Her newest book, How Can I Help? Giving and Receiving Kindness & Caring When Someone You Love Has Cancer was released in April, 2018.

In 1994, Christine faced a life-changing experience and began her own company, The Cancer Club ®, now the world’s largest producer of humorous and helpful products for people with cancer. In 2010, after going through two divorces, she started Divorcing Divas which hosts all-day educational conferences for people facing divorce. She successfully sold that company in 2016.

Christine’s philosophies and strategies for becoming your industry’s leader are proven theories that have propelled her and the companies she’s worked with to the top of their fields. Ideas, action, results…

Christine is a contributing author to Chicken Soup for the Survivor’s Soul, Chicken Soup for the Golfer’s Soul, Chicken Soup for the Writer’s Soul, and is featured in the books The Courage to Laugh; The Triumph of the Human Spirit: Real Cancer Survivors, Real Battles, Real Victories; and Gifts from the Train Station: Healing Yourself by Helping Others.

Featured in the New York Times, The Wall Street Journal, Better Homes & Gardens, MORE, American Health, Golf Digest, as well as The Singapore Women’s Weekly and the Hindu in India, CNN Live called Christine “one of the world’s leading authorities on the use of therapeutic humor”. She also appeared on Lifetime Television Network’s New Attitudes show, and the Leeza Show.

Host of The Christine Clifford Celebrity Golf Tournament, a benefit for breast cancer research, Christine’s inaugural event raised over $100,000, making it the most successful first-year event in the history of the American Cancer Society. Her total contribution has been over $1,000,000 and she has received the Council of Excellence Award for income development from the American Cancer Society.

In July, 2002, Christine was awarded The Order of the Delta Gamma Rose from the Sorority to confer special honor upon alumnae members who have made distinguished contributions to the nation or to the world through their individual efforts and talents and whose achievements have been given national recognition. It is the highest honor one can receive from the Sorority.

July, 2002 Christine was awarded her “CSP” (Certified Speaking Professional) designation from the National Speakers Association. The letters “CSP” following a speaker’s name indicate a speaking professional with proven experience who brings a proven track record of experience and expertise. Less than 7% of the 5,000 speakers who belong to the International Federation for Professional Speakers hold this professional designation.

Christine has served on the Board of the National Speakers Association- Minnesota Chapter, is a member of the National Speakers Association, and the American Association for Applied and Therapeutic Humor. She is listed in International Who’s Who of Professionals, International Who’s Who of Entrepreneurs, and International Who’s Who of Authors and Writers. She is also listed in Contemporary Authors and 2,000 Notable American Women. She serves on the Board of Directors for the Minnesota Collegiate DECA. Christine helped to launch an anti-aging multi-level marketing company in 2009 called LifeVantage.

Christine has two grandchildren, Katelyn and Kai, and lives in Bonita Springs, Florida and Minneapolis, MN in the summer.

Christine Clifford’s Speaking Topics :

• Sales/Negotiation
• Spinning Ideas Into Action
• Marketing
• Leadership
• Networking
• Motivation
• Inspiration
• Health & Humor

SALES / NEGOTIATION

New! Let’s Close a Deal! Turn Contacts into Paying Customers for Your Company, Product, Service or Cause

Our entire lives revolve around selling, regardless of our job descriptions. The question is not: “Am I a salesperson?” The question is: “How can I be more effective?”

Christine articulates the intuitive process that identifies how and why a deal will appeal, and demonstrates in step-by-step detail how to present information so persuasively that it increases the likelihood of getting a “yes.” Christine explores everything from understanding where your client is coming from to packaging, customizing, marketing, connecting, partnering, pitching, and perk-o-lating your deals. Create Niche Notoriety™ and establish Loyals for Life™. Learn to close deals with major organizations or individuals who can propel your business to the next level.

You, Inc. The Art of Selling Yourself

Christine was the top salesperson in the multi-billion dollar retail services industry for eight years, and in 1994 signed the largest contract in the history of her industry with Proctor & Gamble, doubling the size of her company overnight. Yet Christine believes that it’s not the product, service or cause that people buy from you or your company: It’s YOU. And selling yourself is an art.

Selling Intangibles: Four Keys to Successful Service

Whether you are selling an actual product or a true service, it all comes down to you and the service you provide your clients. We experience a product or service based on how we feel about the person providing that service. What are the four keys to marketing and selling services? Price and what is yours saying about the quality of service? Brand, and what are you doing to promote yours? Packaging and can you afford not to take a complete visual inventory of yourself, your company, and your marketing materials? And relationships: how do you create extraordinary client relationships? Christine Clifford explores these with colorful, humorous real-life examples and years of expertise.

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