BOBBY AND JAMIE DEEN – Celebrity Chefs
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As legendary celebrity cook Paula Deen has become the voice for fun in the kitchen for millions, her two sons, Jamie and Bobby, are quickly becoming an alternative voice for the family, taking the Deen name and its growing list of products and partners to an ever-growing younger audience looking to expand their culinary endeavors and have fun in the kitchen as well.
With a pair of best-selling books, countless network television appearances and a show of their own, Jamie and Bobby, with their quick wit, and individual style, are becoming a stand-alone brand complimenting the success of the Deen family.
In spring of 2010, Bobby and Jamie expanded their business empire by launching Deen Brothers Good Cooking magazine published by Hoffman Media in Birmingham, Alabama. This successful publication features easy recipe and entertaining ideas from a male perspective. The publication is frequently featured on NBC TODAY Show, CNN and Fox News.
Jamie Deen
Jamie Deen, the elder brother by less than three years, attended Valdosta State University and was working in various businesses following graduation when the Paula Deen brand was in its infancy. Always one to see opportunities, the Albany, Georgia native’s ability to use his business experience and solid work ethic to help Paula identify, market and build the transition from a home meal delivery business to one of America’s most successful restaurant launches, Lady and Sons in Savannah, may be looked back on as one of the smartest moves in entertainment brand history. It was that launch, well planned, and executed without losing any of the folksy and fun aspects that Paula Deen brought to her recipes and presentation… that become the seminal moment for Deen brand growth. Jamie’s careful attention to the business side freed his mom to craft recipes that gave the Deen brand its first national exposure and launched the mega brand that Paula Deen is today.
Not satisfied with being a successful restauranteur and marketer, Jamie and brother Bobby began formulating their next steps, first appearing to rave reviews on his mother’s shows on the Food Network, and then launching their own show, Road Tasted. The success of the show brought in a new audience to the Deen brand…slightly younger and more urban and hip, while losing none of the aspects that made the brand successful. From there, the brothers Deen launched three best selling standalone cookbooks; The Deen Bros. Cookbook-Recipes From the Road in 2007, Y’all Come Eat, released in 2008, and Take It Easy in 2009. The coming year will also see a continued publishing expansion into special issues in stand-alone magazines focused on tailgating, grilling and barbeque, all geared toward attracting a larger male audience to the Deen brand.
As with the launch of Lady and Sons however, no move is haphazard and all are protective of the Deen brand and all that it encompasses. Even with their global success, Jamie remains very true to all the southern traditions that the brand is built upon, and he, wife Brooke and son Jack still resides in Savannah.
Bobby Deen
The younger of the two Deen brothers, Bobby Deen joined the cooking family business at an earlier age, working with Paula in her at-home meal delivery business as a teenager, and eventually joining older brother Jamie in the running of The Lady and Sons as it launched. One of People Magazine’s 50 Most Eligible Bachelors, in 2006, Bobby is a restaurant entrepreneur lifer, and compliments both the style of his mom and his elder brother in rounding out a brand that can now lure in those from 16 to 60, unlike any other in the genre. Bobby did a great amount of the behind the scenes work with Paula in the first days of the brand build, but his effervescent personality and understanding of the food business served as the natural foundation for him to join older brother Jamie in the successful Deen Brothers media brand that they are both now managing and creating in publishing, new media and television. The Food Network’s Road Tasted is one of the most-searched cooking shows in television history, as much for the appeal of its hosts as for the down-home recipes offered up to a growing legion of new fans. Like brother Jamie, Bobby Deen has a strong personality that protects every detail of the brand, and carefully plans out all of the next steps of what has become more lifestyle than cooking, for both he and his brother as well as his celebrity chef mom.
Bobby is also the co-author of three best selling standalone cookbooks; The Deen Bros. Cookbook-Recipes From the Road in 2007, Y’all Come Eat, released in 2008, and Take It Easy in 2009, as well as the Brother’s stand-alone magazines focused on tailgating, grilling and barbeque, all geared toward attracting a larger male audience to the Deen brand.
As legendary celebrity cook Paula Deen has become the voice for fun in the kitchen for millions, her two sons, Jamie and Bobby, are quickly becoming an alternative voice for the family, taking the Deen name and its growing list of products and partners to an ever-growing younger audience looking to expand their culinary endeavors and have fun in the kitchen as well.
With a pair of best-selling books, countless network television appearances and a show of their own, Jamie and Bobby, with their quick wit, and individual style, are becoming a stand-alone brand complimenting the success of the Deen family.
In spring of 2010, Bobby and Jamie expanded their business empire by launching Deen Brothers Good Cooking magazine published by Hoffman Media in Birmingham, Alabama. This successful publication features easy recipe and entertaining ideas from a male perspective. The publication is frequently featured on NBC TODAY Show, CNN and Fox News.
Travels from: Georgia
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